Search Results for: data

The BrandIndex 10 Best-Perceived Brands, which tracks the perception of thousands of brands across dozens of sectors simultaneously, has been released.

Lists featured this week include Women’s LeaderShip Exchange and TheCuteKid.com.

Here’s three key things disruptive CMOS can do to drive digital transformation in their marketing organizations.

Although cross-channel marketing solutions are discussed, the topic is overwhelming. Learn how to cut through the noise.

Here are four steps B2B content marketers can take to start better aligning their marketing and sales content initiatives.

The key to creating the best customer journey is data. Data needs to reflect more than just past purchase or click behavior. It needs to provide context.

Publicis’ investments in startups is starting to pay off.

To measure content ROI effectively, marketers must incorporate opportunities for measurement using content experience elements at the point of creation.

As Brexit adds another level of uncertainty for the economy, navigating uncertain times can be a challenge for any company. Three execs share lessons.

Earning engagement in today’s noisy and ad-adverse climate requires marketers to draw up a different game plan — and a modernized set of metrics to go along with it.