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With the rise in popularity of content marketing, B2B marketers have a lot to show their B2B counterparts.

With co-creation and crowdsourcing people build a personal connection to the brand through content creation.

Pokémon Go exploded seemingly overnight. The augmented reality app’s astounding success is due, at least in part, to its mastery of viral loop marketing.

Try these four musts to improve ROI with influencer marketing.

In this article from Forbes.com, marketing leaders were interviewed about their views on the most important attributes needed to succeed in the digital world.

Want to get started in account based marketing? Make sure your sales and marketing are aligned about which accounts are your top accounts and why.

To maximize your marketing attribution efforts, concentrate less on the absolute measures a touchpoint contributes to conversion, and more on the areas that impact results most.

Industry talk of device graphs can be seem cryptic, but if you are doing data driven cross-device marketing, it’s essential to figure out.

Typically the metrics of traffic, conversion and sales help gauge ecommerce success. But that doesn’t cut it, say experts, who argue the biggest mistake CMOs make is not seeing the big picture.

Obtaining the resources for optimal implementation of marketing tech investments is a challenge for many marketing organizations.