Search Results for: data

In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey. It’s an imperative that’s coming from the […]

George Ivie is celebrating his 25th year as Executive Director and CEO of the Media Rating Council – and it’s safe to say his job hasn’t gotten easier over time. Here, Ivie shares what’s new, and what’s ahead for the MRC. The MRC has expanded its purview as the media business has evolved. What are upcoming […]

That closing interview question is potential free earned media. It’s a chance to reinforce a key message, extend the story, and make it more compelling.

A conversation with Matt Lattman, SVP of Card Acquisition Marketing at Discover, about the brand’s approach to generative search, marketing in a regulated industry, channels that work well for the brand and the evolution of data privacy in advertising.

Programmatic bidding algorithms aren’t always aligned with campaign goals, so agencies are relying on AI tech to create algorithms tailored to their campaigns instead. Butler/Till ran a display ad campaign on behalf of a financial services client between August and September last year that utilized tech from SWYM.ai, a company that provides programmatic decisioning tools […]

AI isn’t something a marketer “does.” It’s not a singular action or task, and there is no AI easy button. And so AI researcher and consultant Cecilia Dones tries to “get underneath” the reasons behind why marketers want to integrate AI into their businesses.

It’s tempting to think AI models can hack their way to the best solution possible, no matter how basic the input we give. But feeding clean first-party data to AI models is an absolute prerequisite to ensuring that the output is on-brand and accurate. And there is little value in generating five times more content […]

In 2024, global cybersecurity spending was projected to reach $184 billion, a 13% increase from the previous year. Plus, more and more entrepreneurs are entering this market, making it increasingly competitive. This presents a challenge for everyone, especially newcomers: How can they stand out in such a crowded industry and attract clients? Here are ways in which strategic public relations can solve the puzzle.

As communications evolves in this new era of “infinite content,” here are a few ways to leverage generative AI to deliver greater effectiveness and more personalized engagement.

As the connected TV market continues to grow, there are still plenty of opportunities for improvement across the ecosystem that marketers can capitalize on, according to data from Wurl’s March 2025 CTV Trends Report.