Search Results for: data

CEOs are looking for profitable growth, and they need an agile CMO to drive that agenda
swiftly, and at a scale that matters. Speed is of the essence.

Purpose-driven branding. Micro-niche marketing. No matter what you call it, it’s undeniable that brands
are increasingly pushing themselves to find purpose beyond their products and services.

Since smartphones have changed consumer habits, Google has announced that they are going to make the switch to mobile first indexing this year.

Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts.

While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.

Check out three industries that are putting more resources into experiential
strategies this year: luxury, automotive and tech.

The role of chief marketing officer has been elevated from brand and
marketing plan manager, to enterprise-wide revenue driver.

The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here’s what marketers need to know to weather the changes.

Interactive B2B email marketing is much more than cat videos and dancing elf GIFs. Here’s seven ideas to make your B2B email strategy more engaging.

Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here’s a look at 10 audio trends to watch in 2018.