Search Results for: data

We spoke with Joe Rivas, Vice President of Marketing at IBM, about the motivation behind the campaign, the brand’s new direction and how it’s harnessing creative technologists to help convey that message.

Friday March 4, 2022 The WTA made history via a new partnership with Hologic to serve as the global title sponsor of the WTA Tour in a deal described as the largest global sponsorship in tour history. Hologic will now be integrated into the WTA across all platforms, including net signage at all WTA tournaments […]

A look at what data clean rooms accomplish, specific use cases and how companies can get started with implementation.

  Thursday March 3, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Russia’s invasion of Ukraine is seeing multiple entities from throughout the esports ecosystem rally for peace in the region, bolstered by a call from Mykhailo Federov, the vice prime minister of Ukraine, for game development companies and esports […]

The new world of marketing

Using a customer data platform to unlock the value of your data

Information is the engine that powers much of our modern economy. Superior data analysis confers a competitive advantage. You may have lots of customer data, but if it’s siloed and unorganized, it’s not working for you. Let’s say that Anna Johnson browsed your website. You’ve captured that data point. She also walked into one of […]

Wednesday March 2, 2022 Turner Sports continues to crank up its sports offerings, this time locking in a deal with the U.S. Soccer Federation for an eight-year multimedia rights agreement that will make TNT/TBS and HBO Max the exclusive English-language home to more than 20 Women’s and Men’s National Team matches each year. The deal […]

Monday February 28, 2022 There is no doubt that machine learning and customized data tied to streaming will be driving the path forward for greater fan engagement. At the heart of that evolution are a handful of tech companies, one of which is Second Spectrum, founded in 2013 and acquired by Genius Sports in 2021. […]

We spoke with BlackBerry CMO Mark Wilson about the company’s pivot from mobile phone production to cybersecurity.