Search Results for: data

Lead generation is the core of your business. But, it’s not as simple as generating an inquiry. Successful lead gen happens when you gain a full picture of consumer identities — to reach top prospects faster and drive more conversions.

Companies accustomed to building campaigns around first-party data find themselves with more missing pieces and fewer insights. Examine strategies to engage with consumers in meaningful ways even as they grow less comfortable sharing information about who they are and what they like.

We spoke with Infillion CMO Laurel Rossi about the strategic marketing goals of the company’s Cannes presence, the challenges of marketing a tech brand and how it’s navigating the demise of third-party cookies.

  Thursday July 7, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. NBCUniversal is targeting an esports play through its subdivision NBC Sports Next and SportsEngine, partnering with youth and amateur esports hosting platform Rally Cry to launch a national youth esports tournament series designed for players ages 13-18 to […]

How a unified product platform can help streamline and enhance omnichannel growth.

Levi’s AI chief Katia Walsh discusses applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combatting bias in algorithms, and more.

Friday July 1, 2022 A radical shift in the college sports landscape sees USC and UCLA, two of the Pac-12’s flagship programs, reportedly planning to leave the conference for the Big Ten as early as 2024, according to multiple reports, which state that the process is already underway and an announcement could come within the […]

  Thursday June 30, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Sony Electronics is launching its new gaming gear brand with a trio of high-profile deals that will include monitors and headsets, among other products. With the launch, the company’s new INZONE brand tied up partnerships with the Evolution […]

Wednesday June 29, 2022 The DP World Tour and the PGA TOUR are deepening their ties, locking in a new 13-year operational joint venture partnership. The partnership will run through to 2035, with the PGA TOUR increasing its existing stake in European Tour Productions from 15 percent to 40 percent, while leveraging the DP World […]

How transparent consumer data practices can support value and personalization in the face of third-party cookie deprecation