Search Results for: data

How to Transform Customer Relationships and Drive Growth in the Privacy-First Era

Wednesday May 4, 2022 Round one of the 2022 NBA Playoffs became the most-watched on ESPN since 2014, according to Nielsen, with the eight games that ran on the network averaging 3,346,000 viewers, up 28% from 2021 and 69% from 2020. The slate now ranks as the third-most watched first-round of the NBA Playoffs on […]

Monday May 2, 2022 With NATAS events back on the calendar and running live, this year’s Sports Emmy Awards will honor trailblazing sports journalist Lesley Visser when the industry gather for its annual kudos celebration later this month, paying tribute to the only sportscaster – male or female – to have taken part in the […]

Lessons learned from Stop & Shop’s early-adopter approach.

Friday April 29, 2022 Amid a slew of recent changes for the NCAA, the org is now opening the doors for individual schools and conferences to ink partnerships with data companies that sell that information on to sportsbooks. The Division I Interpretations Committee discussed the topic on Wednesday and determined that an individual, school or […]

  Thursday April 28, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Twitch is reportedly rethinking its approach to monetizing content creation, with Bloomberg reporting Wednesday that the platform is mulling changes to how it pays top talent. The article states that the potential updates under consideration would “offer incentives […]

Wednesday April 27, 2022 Amid big changes to the NCAA, NCAA president Mark Emmert will step down from the role once his replacement is selected and in place or on June 30, 2023. The org announced the decision on Tuesday, noting that Emmert and the NCAA board of governors reached a mutual agreement for him […]

Monday April 25, 2022 This week the National Women’s Soccer League (NWSL) will begin its tenth season, with a new commissioner leading the way. Jessica Berman took the reins last week, joining the NWSL after serving as Associate Commissioner for the National Lacrosse League, and as Vice President at the NHL prior to that. We […]

How the company transitioned to a points-based loyalty offering for customers.

We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.