Cookie Deprecation

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  Digital

  Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies

  With the onset of Google Chrome’s third-party cookie deprecation, brands have been focusing on bolstering their first-party data strategies in the meantime.

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  Data & Analytics

  Google’s Global Measurement VP: Prioritize Tag Management in a Post-Cookie World

  Karen Stocks, VP of Global Measurement at Google, discusses the importance of tag management in the face of cookie deprecation.