Search Results for: data

  Thursday September 7, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The International Olympic Committee has created an official competitive gaming offshoot, the IOC Esports Commission, the sports governing body announced. David Lappartient, who joined the IOC in 2022 and was chairman of the IOC Esports and […]

The speed of change in the media industry is exciting – and in some cases “more than a little scary,” says Ed McElvain, Mediahub’s EVP, Director of P3 (digital platforms and data-driven media buying). McElvain, who will be speaking at the Cynopsis Big TV Conference on a panel about attention measurement, offers a preview of that conversation. What are brands’ […]

Technology is being used in exciting, sometimes unexpected new ways to engage audiences and consumers.Falon Fatemi, who as CEO of Fireside is at the forefront of monetizing fan experiences, will be among those sharing fresh insights at the Cynopsis Big TV Conference. Here’s a preview.  You’ll be addressing the topic of new ways to engage consumers. What is the […]

  Thursday August 31, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Evil Geniuses brought down Paper Rex to claim the VALORANT Champions title on Saturday in Los Angeles. Evil Geniuses became the first North American organization to win a VALORANT Champions title and made history in some […]

We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.

Chief Marketer’s PRO Awards judges panel provided insights on promotional marketing programs, best practices and brands making waves in the marketplace.

  Thursday August 24, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Nintendo’s drip-feed strategy for highlighting upcoming DLC content in Pokémon Scarlet and Violet is hitting all the right notes in the media and sends an interesting message for marketers in the games space. While The Pokémon […]

  Thursday August 17, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Saudi investment fund Savvy Games Group was the party behind a $2 billion deal with Embracer Group that crumbled earlier this year, according to a report from Axios. Savvy, which has made significant investments in the […]

Sixty-four percent of marketers surveyed said they are somewhat or very prepared for a third-party cookie phase-out.

  Thursday August 10, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. This weekend’s Evo fighting game tournament showed just how strong the esports audience still is despite ongoing concerns in the industry about the business of competitive gaming. As viewership and attendance of live events continues to […]