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Starbucks is hoping to draw in new loyalty members—and provide entertainment and
fun for its loyalists—with a summer-long virtual board game.

Smart speakers are now owned by 43 million people in the U.S.:
That’s a huge audience that needs to be understood by marketers.

Grocers continue to roll mobile apps to earn loyalty while providing shoppers
with myriad ways to streamline the shopping experience.

Voice technology is changing all aspects of marketing. How could smart email improve a brand’s image and boost customer engagement?

Here’s a how-to on achieving success through highly targeted segmentation
—down to the micro level—that generates a personalized digital experience.

Is voice technology the next star of marketing?
Forbes checks in with a few experts.

Dixie Brand Building Manager Priti Lokre shares the strategy and measurement
tactics behind the campaign, as well a look at past mobile marketing campaigns.

Here are three things to consider when calibrating your brand’s moral compass before embarking on an online media campaign.

Target is testing a voice-activated coupon as a way to encourage people to
start using Google Assistant to shop at Target.

With the focus on influencers and the proliferation of sponsored content, authenticity
has never been more important. Here are 7 red flags to watch for.