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Lists featured this week include Marisota and National Magazine Club.

Most CEOs want to know where they stand against their competitors. Benchmark data is a useful tool in helping companies see their futures in a new way.

t. Patrick’s Day is coming up soon, and brands are tying campaigns to the most Irish holiday of the year. Here’s a rundown of how marketers are leveraging the upcoming holiday, from corned beef and cabbage specials and green sports gear to corporate sponsorships and green cheese.

The Johnny Walker smart bottle is going to change the way Diageo markets the alcohol. The technology allows smartphone users to swipe to get messages.

As Dairy Queen’s sales slipped away, it began marketing using a key insight: that its customers were fans. Fandom ensued and turned the business around.

Captivating app marketing campaigns are built on a foundation of information—both off and online data that details app users’ habits, preference and desires.

Brands finally have the available tools to listen to every one of their customers, to know who they are, and to tailor their offerings and communications accordingly

We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists

Understanding your target audience’s needs and delivering what they want is more important than ever for marketers.

Companies like Kellogg’s, Audi and Equinox are using marketing tech to engage customers across multiple channels.