Search Results for: correction

In a media ecosystem defined by velocity, variability and vast amounts of noise, one thing has become increasingly clear: Attention is the new currency. In light of this shift, here are practical tips for marketers.

On Thursday, French AI start-up Olyzon (pronounced “all eyes on” – more on that in a bit) announced $5 million in additional seed funding led by US-based venture capital firm Cassius Capital.

You’d think the United States Congress would have bigger things to worry about right now than figuring out where and when football games are airing… and yet.

Scott Dobroski, VP of Corporate Communications at Indeed, demoed a real-time example of using AI for pitching the media on ChatGPT.

This week PR Roundup looks at the re-brand (or re-re-brand?) of HBO Max, Grok’s penchant for white genocide discussion and a new study revealing declining trust for CEOs.

In April, Google was found guilty of operating a monopoly over ad tech. Now it’s time for the fix-it phase. On May 2, Judge Leonie Brinkema, who presided over the case, held a hearing in Alexandria, Virginia, where Google’s lawyers and attorneys from the Department of Justice convened to explore possible corrective measures to restore […]

By E.B. Moss For insights and observations from Miami, go here . A delightful dilemma was choosing between sessions on AI-driven creative strategies to explorations of the evolving streaming landscape, and keynotes with high-profile speakers including Martha Stewart, interviewed by iHeart’s Bob Pittman, and Katie Couric who chatted with Horizon Media Holdings CEO Bill Koenigsberg, […]

Tariffs have always been a fact of business life, but the recent volatility presented by new trade policies has transformed them from a line item on a spreadsheet into a full-blown communications challenge.

Attention is not always a good thing. Just ask Barbara Streisand.

As change and chaos grips our politics, and business leaders try to find their footing, the desire to take bold action can be tempting. In moments like these, however, that kind of thinking can be illusory—and seeking that sense of calm or catharsis for its own sake can lead to ill-advised short-term decision-making with long-term consequences for your brand.