Search Results for: correction

We’ve optimized our web site to converge the content strengths of Promo and Chief Marketer, reflecting today’s marketing environment. Check out the new site and register to play “Top Promotional Marketer” and win glory and gift cards!

Of the many groups that exist on Facebook around advertising, one is by far the most popular with those in the cpa network / performance marketing space – “Super Affiliates.” It’s like a big Google Group with greater visibility. The members mix in work with pleasure, often sharing..

Web tags perform a wide range of marketing tasks, from behavioral targeting and web analytics to ad serving, affiliate marketing, and search ad tracking. But old or outdated tags can slow preformance or blur marketing visibility.

It’s an age old question for marketers: When is it appropriate to use compiled data or response data?

Doug Garnett, CEO/founder of direct response television agency Atomic Direct , has come out with a new book

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In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members

Does social media really work in business-to-business marketing? It’s a valid question, especially with the mass media mindset prevailing over much of social media. What B2B marketers and the firms that represent them should really be concerned with is the quality of the social media connections they make rather than the quantity.

In a slightly perverse analogy, we could argue that for-profit-education is the pornography of the lead generation world. We’re not saying that it is profane; what we’re really saying is that of any vertical, those successful in for-profit-education tend to be some of the most advanced marketers. And, like…