Search Results for: correction

Marin Software recently shared a white paper titled “The Online Marketer’s Guide for the Holidays: Ten Tips for a Successful 2011.” It aims to put the 2010 holiday season into perspective and offer best practices for the 2011 holiday season.

We all know that the cost to acquire a new customer is five to seven times greater than the cost to keep an existing one. Yet, a mistake that many companies often make is not actively engaging and rewarding their current customers. Here are five simple steps to keep those programs humming.

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To reach Latinos with health-education messages, social marketers first must understand how culture shapes beliefs and behaviors. Culture is at the heart of successful Latino-targeted health-communications campaigns. Here are five tips to communicating health messages to Latinos:

A settlement has been reached in a proposed class-action suit filed over the use of premium text messaging as a channel for promoting games built around two once very popular TV shows

Facebook and news headlines go together like CPA Networks and claims of top offers or fast payouts; one just seems to come with the other. The question for Facebook is not that they were featured but what that feature focused on – IPO claims, user…

It’s clear that the growth in CPG is going to be online, and the CPG industry needs to settle upon an industry standard for measuring online presence.

One error that many B-to-B marketers make is trying to accomplish multiple goals within a single email campaign, rather than remembering that simplicity rules and having a single objective with a compelling call to action is best.

A few weeks ago, we received the dream call. We had one of the hottest customer acquisition brands contact us for our advice. They wanted the names of the affiliate agencies they could interview. Had they asked for just about anything else, we…

Our industry has pooled together people from all walks of life. We’d say both young and old, but really it’s more like young and a few old. I suspect, though, were we to collect stories of how people ended up in performance marketing, we would find some…