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Cracker Barrel Old Country Stores is runnings the

The failure of the big cpa networks can absolutely be summarized as a financial fiasco. It can also be summarized as an unfortunate, but natural consequence of an industry that became too reliant on high risk…

Best practices for engaging followers on Pinterest with examples from socially innovative brands eBay and One Kings Lane.

There’s more to loyalty marketing than points. The key question is whether loyalty marketing can exist without points at all. The answer? A probably yes — but it won’t be easy.

Relevancy is crucial for getting results in email marketing.

Online retailers like Honest.com are launching subscriptions and product discovery clubs as a way to boost engagement. Here’s six ways to help you deliver high-value to customers.

A new study from Acxiom and Loyalty 360 highlights the disconnect between loyalty marketing’s value and its practice among marketers.

Headlines from the industry.
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Think all Republican presidential candidates are the same? Silverpop’s Loren McDonald compares the email messages from Newt Gingrich, Ron Paul, Mitt Romney and Rick Santorum.

That’s what my everyday coffee brand tells me I