Search Results for: correction
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Crisis Management
PR Roundup: AI Mistakes, Bush on Substack, ANTM Resurrects Feelings
PR Roundup explores how trust and accountability are being tested across communications, from AI hallucinations landing in public-facing content to former President George W. Bush’s Substack debut and renewed backlash against Tyra Banks.
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B-to-C Events
From Jersey Mike’s Shore to Visa Print Shop, Top 12 Activations at Super Bowl LX Experience
Fans descended on San Francisco’s Moscone Center for the Super Bowl Experience, presented by Jersey Mike’s, Feb. 3-7, with exhibit halls packed with opportunities for meet-and-greets with NFL players and legends, football skills engagements, and freebies from brands. The convention center’s multistory setup created quite a spread for the booths, but the vibe still felt […]
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Crisis Management
The Moltbook Moment: A Turning Point for Communications
The recent emergence of Moltbook, an experimental AI-native platform built and operated by a small group of independent technologists, has sparked many strong emotions among communicators—a combination of deep apprehension and intense intrigue.
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Corporate Social Responsibility
Silence, Statements or Stands: What the Minnesota ICE Crisis Reveals About Corporate Activism
As social issues, such as those in Minnesota, escalate rapidly and play out in real time, business leaders are increasingly forced to decide not just whether to speak or make statements, but how clearly—and at what risk—in moments when silence, caution or ambiguity can be interpreted as a message of its own.
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Crisis Management
Crisis, Not Coaching, Defined the Buffalo Bills’ Postseason Breakdown
The Buffalo Bills’ week of misfires provides stark, real-world instruction for public relations professionals. The failure was not necessarily in the decision to fire their coach, but in their total breakdown of crisis communication protocols.
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CES 2026
Comscore Is Going All In On Cross-Channel, Content-Level Measurement
Content is still king – so long as you measure it correctly, Comscore’s Chief Commercial Officer Steve Bagdasarian told AdExchanger at CES 2026 in Las Vegas.
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Data-Driven Thinking
Ad Tech Doesn’t Just Have A Transparency Problem. It Has A Courage Problem
What type of leadership and attitude do we need to innovate in digital advertising and ad tech? We work in a highly polarized industry where our methods of tackling fraud and providing transparency are shaped by conflicting and self-interested business models. And the industry leaders who loudly and publicly advocate for their interests seem to […]
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Digital & Technology
AI Search Is Stealing Your Traffic: 10 Fixes Every Brand Needs in 2026
These best practices outline how organizations can improve visibility inside AI search tools and integrate GEO into their broader measurement and strategy.
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The Big Story
The GAM Changes On Publishers’ Wish List
The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and TVScientific pair up. Then: Google Ad Manager is making changes in the EU, from getting rid of Unified Pricing Rules to integrating with Prebid and sharing more data with publishers.
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Branding/Marketing
Oshikatsu: How J-Pop and K-Pop Singers Can Help Fuel Your PR
How can PR specialists harness the cultural phenomenon of K-Pop oshikatsu in their own work?