Search Results for: correction

Channel data management is designed to deliver decision-grade channel intelligence that leads to increased sales and improved incentive program ROI.

A big difference between B2B and B2C marketing is the follow-up.

Engagement should be instant for mobile campaigns in order to capture and convert leads.

As CMOs we just might be overlooking the one person who, today, could be the most critical to our success—the CIO.

Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.

CMOs spend too much time trying to drive instant revenue through push and not exploring other rich messaging formats for mobile devices.

The lead gen industry has moved away from a model that puts emphasis on only quantity, and shifted to a system where quality matters.

Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.

Discover how engaging all five of a prospect’s senses with your B2B campaign can boost response.

Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.