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For brand marketers looking to make an out-sized impression on customers, interactive video walls can provide an immense visual platform for creating memorable experiences.

Here are the three social media platforms you should focus on to improve B2B lead generation.

A strong mobile campaign targeting trigger moments was enhanced
with explainer videos that really did the trick.

Standardized customer data can lead to gains for numerous departments in an organization.
Frank Guastafeste discusses how John Wiley & Sons made that happen.

What does machine learning (ML) really mean for marketers? Here’s three key facts you need to know.

In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Learn how Disney and IBM made that magic happen.

The average digital marketing spend for businesses predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—you must measure marketing metrics and analytical data to determine you’re your marketing ROI.

There are several types of sweepstakes and games and the trick is to make sure you match the correct type with your specific sweepstakes marketing effort.

Merit alone does not a market leader make. Here’s three reasons B2B brands often fail to generate buzz.

Sports marketing expert Evan Vladem talks with Tissot President François Thiébaud to discuss the strategy of its massive NBA deal.