Search Results for: content marketing

This past week, nothing caught the attention of the internet and social media quite like the beef between Kendrick Lamar and Drake. Yet, one of the most curious pieces of news to develop relates to the creator economy. Both Lamar and Drake allegedly removed the copyright claims on their diss tracks allowing content creators to monetize videos that include those songs.

Had enough of marketing changes and disruption this year? Too bad. Google Search, the web’s largest traffic and revenue generator for two decades, is in the midst of sweeping overhauls that have already altered how users are funneled around the internet. Last month, Google completed the rollout of its first “core update” of 2024, which […]

For BDG Media, and the array of publications under its umbrella, aligning with event tentpoles has become essential to positioning the company as the pinnacle of culture and nightlife.

AI-driven applications have quickly become a must-have tool in the PR world. Whether it is using ChatGPT to compose content, Zoom AI Companion to take meeting notes, or Shortwave to stay on top of your daily deluge of email messages, artificial intelligence provides the power needed to unlock new levels of business efficiency.

This week’s hot takes on hot topics in experiential marketing cover vampire ballerinas, rent-free micro-apartments and Airbnb Icons.

This week’s hot takes on hot topics in experiential marketing cover vampire ballerinas, rent-free micro-apartments and Airbnb Icons.

Read how the WWE and Cricket Wireless chair phone invention came together, according to Cindy Rozier, AVP, Marketing – Brand – Advertising, National Sponsorships, at Cricket Wireless.

In this week’s PR Roundup we learn about supporting journalists, inclusive communications regarding Mother’s Day, and if communicators are already prepping messaging strategies for the 2024 election.

Events are impactful. Events are revenue-generating. Events are memorable. Indeed, events are everything, and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. From April 24-26 at the MGM Grand, the industry convened for a three-day discussion that explored every aspect of the event marketing discipline, including exhibit design, neurodiversity, harnessing […]

On the newest season of Netflix’s social media reality show The Circle, the hosts surprised contestants with the appearance of an AI persona, Max. Since the meteoric rise of generative AI, some have wondered whether their jobs were at risk. Is this a reality that ad ops and rev op professionals should consider for the near future?