Search Results for: content marketing

The Home Depot hosted its second InFronts event for brand advertisers on its retail media network, Orange Apron Media, in April at Truist Park in Atlanta. The home improvement retail chain unveiled several new features on its platform, such as geotargeting capabilities for on-site ads, to the roughly 350 suppliers who attended in person, and […]

As communications evolves in this new era of “infinite content,” here are a few ways to leverage generative AI to deliver greater effectiveness and more personalized engagement.

At a time when streaming services are overflowing with content and movie theaters continue to see attendance down 35 percent, film and TV studios are getting more and more creative with their marketing campaigns to capture the attention of audiences. But it’s not just that they’re standing up an eye-catching billboard or an engaging pop-up, […]

Takeaways from the Shoptalk conference content include: AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly.

As the connected TV market continues to grow, there are still plenty of opportunities for improvement across the ecosystem that marketers can capitalize on, according to data from Wurl’s March 2025 CTV Trends Report.

There are brand collaborations that make headlines, and there are brand collaborations that make sense. In the case of Milk-Bone and Jif’s latest venture, both circumstances apply. The two J.M. Smucker-owned companies recently teamed up to create new Peanut Buttery Bites dog treats, then leaned into collab and drop culture to promote the product with […]

This week’s PR Roundup looks at Ford Motor Company’s marketing campaign introducing “employee pricing” discounts amid auto tariffs and a report that ranks the DEI and sustainability communications put forth by the world’s most influential brands.

The Shoptalk conference this spring in Las Vegas brought out all the glitz to tout retail’s next golden age. According to the show organizations, the industry is on the precipice of its next golden age, and it constructed a massive disco ball to prove its point.   The show, which took place March 25-27, attracted […]

Advertisers and their agency partners are well-versed in assembling audiences based on who they want to reach. Yet effective audience composition isn’t simply about deciding who is ideal; it’s also about determining who should be excluded. Audience suppression is a superpower that many advertisers don’t realize they have. When used effectively, it can be the […]

Craig Brommers, CMO at American Eagle, shares how the brand capitalized on the Super Bowl halftime show when Kendrick Lamar wore flare jeans, plus more marketing insights.