Search Results for: content marketing

Antonio Sciuto, CMO and eBusiness leader for Nestlé Waters North America, on how the brand deploys its social media marketing strategy.

Successful sponsorships don’t rely on volume — they rely on relevance. Here’s five tips to drive revenue.

Lists featured this week include Corporate Counsel Magazine and Cricket Media Gift Buyers.

Forbes.com has 10 tips add to your marketing strategies, specifically to your marketing campaigns.

Molly McLeod of Fathead shares how her brand created a targeted campaign to the military community that increased engagement with this segment by 700%.

Lee Applbaum, global CMO for Patrón Spirits, talks about how the brand fought back a authenticity challenge.

Marketers have mastered the craft of storytelling, but one of the toughest challenges we now face is how to extend the lifecycle of that content.

A new study looked to develop a clear picture of marketers’ perceptions, attitudes and behaviors toward partnering with technology startups.

Marketers need to ground their content marketing strategies to create a personalized experience for each customer to demonstrate measureable business value.

The results of a study of Super Bowl ads were surprising in one sense but not in another. Here are 5 insights uncovered by teams of marketing students.