Search Results for: content marketing

Webinars as a marketing tool can catch B2B prospects and customers during that all-important decision-making process to drive leads and seal the deal.

The marketer’s role has changed significantly in recent years, due largely to the demands of digital business. A decade ago, the idea of marketing teams needing to be overly concerned with IT would have seemed ridiculous. Today, this is the new reality.

If you’re wondering what is the best time to post on social those wonderful marketing tweets and other social content you’ve been working on, this report is for you. TrackMaven tracked millions of social posts from more than 17,000 brands across the globe to understand what the best time and day are to post. Here […]

Shake Shack has a huge, active and vocal social media following with 300,000+ Instagram followers who love to post and share. Edwin Bragg shares how it happens.

Creating connective pathways and creating context can help amplify the power of your BB content marketing strategies.

Here are three things that all marketers can do now to convert one-day sale shoppers into full-year bonanzas.

Barbie CMO Juliana Chugg took on the daunting task of turning around the flagging brand. Here’s how she and her team pulled it off.

Marc Pritchard, chief brand officer for P&G, said its marketers were getting so confused by all the technology that it came up with 3 guideposts to rule marketing.

There are 10 important qualities that must be in place before your content can go viral.

NASCAR CMO Jill Gregory on why the racecar drivers are the unifying force and the brand’s major shift to lead marketing with digital and social content.