Search Results for: content marketing

A distributed marketing model can lead to a fractured a marketing operations environment where it is difficult for corporate to maintain control of messaging.

Some 72% of B2B buyers watch videos throughout their entire path to purchase making B2B video marketing a key strategy to move customers to make a purchase.

To capitalize on the shopping-mania about to descend, make sure your email marketing campaigns are designed so that potential customers can’t resist opening them.

Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely.

Getting attendees to your events is just half the battle: What truly matters is their experience on the ground. Learn how to keep them engaged.

Nat Geo has quadrupled the number of videos it creates to reach multiple audiences with the same repurposed marketing content.

Getting your social content seen can be a herculean task. The good news is that seven agency execs from the Forbes Agency Council have some advice for you.

The role of CMO has evolved significantly in the past several years. Here are are five tips to navigate the evolving digital and mobile business landscape.

Influencer marketing will become a core component of many marketing strategies this holiday season, much more goes into crafting an effective program than simply incorporating influencers.

Here are seven creative content marketing strategies that have proven to work in digital.