Search Results for: content marketing

Despite an increased focus on storytelling and content marketing, a significant number of B2B companies are looking to increase their branding budgets.

Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.

To charge a premium rate for high-quality services, agencies must position themselves in a way that makes it obvious to clients why their services are so valuable.

Hyundai CMO Dean Evans discusses its groundbreaking commercial, on-site activation and strategy around its deal with the National Football League.

KFC CMO Kevin Hochman talks about marketing challenges, the KFC Instagram game experience and his colorful past marketing cosmetics.

Social listening played a huge role in brands understanding how their Super Bowl spots played with viewers. Here’s a look at the brands that scored.

Marketing and ad execs plan to do some hiring this year, however the open positions will be specialities like web design and content marketing.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. This week, we look at K-12 teachers.

The top B2B marketing trends for 2017 reflect much of what B2C marketers are experiencing: B2B buyers deserve the same individual, humanized attention consumers desire from retailer or CPG brand.

It’s important to continually fine tune lead scoring models to optimize campaign performance, to decrease the length of the sales cycle and increase ROI.