Search Results for: content marketing

Clayton Ruebensaal, EVP, Global B2B Marketing at American Express, dishes on the brand’s Business Class initiative.

Pinterest recently noted a marked increase in searches for “destressing tips” and “Sunday reset routines” from its user base. In response, it introduced a Compassionate Search tool to help users find stress-busting content and resources and activated a wellness-themed, “anti-burnout” oasis timed to World Mental Health Day. Explore the hybrid event’s touchpoints and strategic marketing […]

A look at the inspiration behind the brand’s sensory auction, its larger “Senses Stirred” campaign and its new focus on intimate experiences.

Taking the pulse of marketers on the value–and impact–of integrated marketing and engagement strategies

Production company Portal A, known for its success in branded content and digital spaces, as well as a knack for working with talent that will resonate with younger viewers, is breaking into longform original content. Portal A Head of Talent Brittani Kagan shares insights on how to find, and work with, social creators to develop […]

SurvivorNet created custom content journeys for consumers using first-party data surrouning a sensitive topic.

We spoke with Old Spice about its latest campaign, how the brand is approaching experiences and its most recent cause marketing initiatives.

Yahoo Finance’s largest ever virtual event, “All Markets Summit: The Path Forward,” takes place from October 25 – 26. Cynopsis caught up with Joanna Lambert, President and GM, Yahoo, to talk about the summit, the rewards of educating people about finance – and maybe get a little financial advice.    At a time when many […]

Jessica Rodriguez joined Univision as a graduate intern twenty years ago and worked her way up through the ranks to her current role as Chief Brand and Impact Officer, championing diversity, equity, and inclusion both internally and for the industry at large. As brand steward of the media powerhouse, she has spearheaded some of the […]

We spoke with Canon USA’s lead marketer on the project about how the brand tapped the creator community to spread awareness of coral reef conservation efforts.