Search Results for: augmented reality
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Acquisition
3 Augmented Reality Trends That Will Define Marketing in 2019
This year it will take creativity and an understanding of what does and
does not work for brands to set themselves apart.Tagged in: -
Digital
CMS State of the Art: What You Need to Know in 2019
Looking to update your CMS in 2019?
Here’s a primer of what to consider before you buy.Tagged in: -
Agencies
2019 B2B Marketing Watch: Top Opportunities for the New Year
Learn what some of the featured B2B marketing agencies on this year’s CM200 think are the top trends, challenges and opportunities for 2019.
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Profiles & Campaigns
VR Helps Ciena Bring Fiber Optics to Life
Interactive VR and AR applications are helping Ciena
educate prospects at live events and on sales calls. -
Acquisition
Thousands Share Jagermeister’s Halloween Snapchat Game
Jagermeister has doubled its spend in the run up to Halloween for a month
long augmented reality campaign called “Divine the Darke.” -
Acquisition
American Express on How and Why AR Works for the Brand
Lindsay Ulrey, director global experiential marketing and partnerships
at American Express, shares the brand’s AR journey.Tagged in: -
How B2B Marketers Can Stand Out with Original Content
Plenty of B2B marketers talk about the importance of delivering a personalized B2C-like experience. But few are actually delivering on this promise.
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Data & Analytics
Global Advertising & Marketing Revenues Set to Grow 5.5% to $1.3 trillion
Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.
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Profiles & Campaigns
For Hobart, Mobile is a Key Ingredient for Reaching Food Service Pros
People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.
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Agencies
Rocky Collaboration, Lack of Respect—Challenges Abound for Creatives: Report
Creative teams face numerous challenges in trying to get their jobs done resulting in
more than 90 percent of companies experiencing project delays.