Search Results for: SEO

Generative AI, ad blockers, and platform shifts are chipping away at publisher pageviews and revenue. Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business.

Platforms rise and fall, but one thing remains: people crave connection. Whether you’re testing Bluesky, RedNote, or the next breakout platform, remember: your audience follows relationships, not logos.

“Act your age” is an admonishment typically leveled at kids. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers.

As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. Here are key insights into how B2B brands can optimize their content to appear in AI-generated results.

On Tuesday, software company Inuvo launched IntentKey, an audience insights platform that uses an advanced AI agent to create real-time models for targeting ads.

AI-driven search tools like Perplexity and Deep Research streamline product research, raising questions about the future of specialized review sites, impulse buys, and SEO. As Google integrates AI further, publishers must adapt to Generative Engine Optimization (GEO) to stay visible.

This week’s PR Roundup looks at ways to interact with employees during times of uncertainty and stress, how Waffle House can be seen as an example for price-increase communications, and what brands are leading the social media conversation before the Super Bowl.

Content theft is rising, and publishers must proactively protect their intellectual property. Alice Ting, VP, Content Partnerships, at DMG Media, outlines four key strategies—legal, technical, revenue, and industry collaboration—to safeguard digital content in 2025 while maintaining accessibility and monetization.

This PR Roundup looks at JP Morgan Chase CEO Jamie Dimon’s flip flop on tariffs heard around the world, Meta’s Instagram follow/unfollow crisis, and how to get the right attention from trend and insights reports.

As the potential TikTok ban came to a head last weekend, press coverage and social comments about the adoption of Chinese social media app Xiaohongshu (referred to as RedNote in the U.S.) took off. Duolingo, a language-learning brand known for viral humor and cultural relevance, saw an opportunity to join the conversation.