Search Results for: Marketers on fire brands on fire

During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco.

  Tuesday February 24, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. The Milan Cortina Winter Olympics came and went in the blink of an eye, capping what was a busy—and “legendary”—February for the folks at NBC Sports. That doesn’t mean sports are slowing down, with the NBA regular season […]

PR Roundup explores how trust and accountability are being tested across communications, from AI hallucinations landing in public-facing content to former President George W. Bush’s Substack debut and renewed backlash against Tyra Banks.

This week’s hot takes on hot topics in experiential marketing cover Wendy’s drive-thru Pit Stop Express, Kayali’s fragrant café and the traveling All Conditions Express basecamp.

We spoke with L’Oréal’s Chief Creative Officer Adam Kornblum about CeraVe’s viral skincare campaign featuring NBA superstar Kevin Durant — and his legs.

Connected TV was supposed to fix what traditional television never could: opaque measurement, broad assumptions, and probabilistic outcomes built on GRPs. And in many ways, it has. But the real question is not whether CTV is more measurable than linear TV — it clearly is. The more meaningful debate is whether CTV measurement has truly […]

Was football invented to sell food? That was the question at the center of Uber Eats’ activation at Super Bowl LX Experience at Moscone Center in San Francisco. The brand asked football fans to get to the bottom of the conspiracy, inviting them into an enclosed footprint with exterior and interior walls covered in large-print […]

In part two of our discussion with Intuit CMO Thomas Ranese, we dig into marketplace competition, appealing to younger consumers, lessons from previous gigs and leadership advice.

Intuit CMO Thomas Ranese discusses the company’s strategy for growth, its new platform positioning, the idea behind the new QuickBooks campaign and leveraging AI in marketing.

A CYNOPSIS MESSAGE FROM WURL   Tuesday January 27, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Congratulations to the Indiana Hoosiers for accomplishing an unthinkable turnaround to win a college football national championship. It’s a timely reminder that anything is possible in sports—even in the midst of NIL-induced upheaval. […]