Search Results for: Marketers on Fire

For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Programmatic AI in Las Vegas, Jordan Cauley, who launched a publisher monetization tech consultancy after an eight-plus-year stint as a product lead at Mediavine, made […]

From the CDC’s struggle to communicate about hantavirus, to LinkedIn’s rise as a must for AI visibility, to a PR firm that turned a viral internet moment into a People magazine hit—good communications strategy isn’t just about what you say, but when and where you say it.

“Sofia the First” creator Craig Gerber knew it was time to revive his preschool series when he started seeing the theme song and other original numbers from the series go viral every so often.

At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI.  Industry experts got real about how agentic AI is actually changing advertising workflows today. And they called out the pie-in-the-sky use cases that could be longer-term possibilities for AI, but that aren’t currently – pardon the pun – possible. In conversations […]

The 24th annual EMS arrives in Las Vegas this month with a theme that feels fitting for the moment: human connection in the digital age.

The very concept of AI and its impact on select industries is enough to cause dramatic swings in stock market sectors and wild future-of-work predictions. But when the world’s largest ad agency talks about changing its revenue model – and trots out a real-world client example to back it up – people pay attention. In […]

The lawsuit standing in the way of Nexstar and Tegna’s $6.2 billion merger has been led by DirecTV and eight state attorneys general, who each hail from Democratic states. Late Thursday, that group received reinforcements.

To make connect with new audiences, Performance Golf developed a beginner’s program, which launched in January and focuses on golf etiquette, terminology and basic techniques.

How top leaders at The Home Depot, Cloudflare, Walmart, Coca-Cola, U.S. Bank and PepsiCo are approaching AI integration, implementation and adoption within their marketing organizations.

  Tuesday April 28, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter.    GAME ON Sports have become the dominant driver throughout each corner of the media ecosystem. Its live events stand as one of the few reliable attachments for brands and companies to create so that they can capitalize […]