Search Results for: Marketers on Fire

Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.

This week’s hot takes on hot topics in experiential marketing cover Chili’s food court, dog-friendly deli shops and “X-Files” fan extravaganzas.

Chief Marketer sat down with Amy Marentic, CMO at Genesis Motor America, to discuss the brand’s marketing goals while at the NY Auto Show, plans for customer growth, Genesis’ use of professional golf as a marketing tool and more.

Hyundai Motor America CMO Sean Gilpin discusses the brand’s FIFA partnership, data-driven marketing strategies, brand versus performance, AI efficiencies in media and more.

By Ayse Pamuk, Director of Platform Operations at Basis Connected TV is unquestionably having a moment. Look no further than the Free Ad-Supported Streaming TV (FAST) space, which has become one of the fastest-growing sectors in advertising. But as viewership and ad growth surge, the industry is quickly approaching a critical inflection point. Many platforms […]

This week’s hot takes on hot topics in experiential marketing cover Y2K house parties, chocolate heists and “Ride the Ranch.”

From an Air Canada air traffic control crisis at LaGuardia Airport, to a PR workforce stretched thin by expanding expectations, to fans rewriting the rules of live sports engagement during March Madness—this week’s PR Roundup covers timely moments and data for all communicators to learn from.

The NewFronts, digital video’s week of splashy sales pitches, is in full swing. Our reporters share what they learned on the ground. Plus: What can ad tech learn from Data, a new off-Broadway play?

For the first time in more than 30 years, organizers of the SXSW Conference & Festivals overhauled the show with a decentralized format that unfolded across downtown Austin—and brands activating around the city adjusted accordingly.

After a recent trade show, the Los Angeles Convention Center was strapped with more than 8,000 pounds of wood, about 60 percent more than an average LACC event, destined for the landfills. But that wasn’t about to happen. Thanks to a partnership with the ANE Foundation, a local crisis care organization serving vulnerable populations, the […]