Search Results for: "Marketers on Fire"
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Acquisition
Marketers on Fire: SelvaRey Rum CMO Brielle Caruso
SelvaRey CMO Brielle Caruso discusses the rum’s rebrand, the importance of experiential and diversity in the spirits industry.
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Acquisition
Marketers on Fire: EVP Global Chief Marketing Officer for Cigna Kristen Lauria
We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.
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Acquisition
Marketers on Fire: First Entertainment Credit Union CMO Amondo Redmond
First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.
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Acquisition
Marketers on Fire: SAP Global CMO Alicia Tillman
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Acquisition
How Small Businesses Can Use Social Media Platforms During the Pandemic
How companies can use social platforms to communicate with customers during the pandemic.
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Acquisition
Walmart Partners With Shopify to Give SMBs Access to Marketplace
In an effort to woo small- and medium-sized businesses, Walmart has partnered with ecommerce platform Shopify.
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Acquisition
Marketers on Fire: e.l.f. Cosmetics CMO Kory Marchisotto
A conversation with e.l.f. Cosmetics’ CMO about the brand’s recent refresh, incredible TikTok success and consumer insight-focused approach.
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Acquisition
How OOH Advertising Might Play Out Post-Pandemic
Potential scenarios for out-of-home advertising as consumers slowly begin to leave their homes across the country.
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Social
Facebook, Pinterest Integrate New Online Shopping Features
Facebook and Pinterest are providing more tools for marketers to facilitate product marketing online.
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Acquisition
Tips for Optimizing Your Website for Ecommerce
New consumer habits point to an increased need for brand marketers to optimize their ecommerce presence.
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