Search Results for: "Marketers on Fire"

Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.

We spoke with Gatorade’s Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more.

A look back at our recent conversations with CMOs making waves in the industry.

Chief Marketer launched its inaugural Marketers on Fire LinkedIn Live on Tuesday, Sept. 26, featuring Sarah Crockett, Global CMO at Dickies. The lively industry discussion, moderated by Chief Marketer Content Director Kaylee Hultgren, covered the art of brand collaborations, marketing a classic product to younger generations, exciting new industry trends, and much more.

For the ambitious marketers out there, SheaMoisture CMO Taydra Mitchell Jackson offers her best advice.

We spoke with Esther-Mireya Tejeda about transforming the consumer experience within the real estate industry, emotional segmentation, marketing to Latino buyers, and more.

Save the date for our inaugural Marketers on Fire LinkedIn Live on Sept. 26 at 2pm EST. Our first guest: Sarah Crockett, Global CMO at Dickies.

We spoke with Jagher about the brand’s multi-phased “Let’s Find Us” campaign that examines cell phone overuse.

Three CMOs, from Walgreens, Nutrabolt and Shipt, offer advice on ascending to the C-suite in today’s ultra-competitive marketplace.

We spoke with Walgreens CMO Linh Peters about the brand’s largest promotional event, recent pivot to healthcare messaging, launching loyalty programs and more.