Pack your bags. Schweppes plans to set sail one lucky winner this summer with its Coast in Style summer promotion.
During July and August, consumers can enter a chance to win a private yacht tour by peeking behind the labels of specially marked 2-liters of Schweppes Ginger Ale and Schweppes Raspberry Ginger Ale to find entry forms. The grand-prize winner will spend seven days on a trip for four aboard a 53-foot luxury sea craft that will cruise along the Eastern seaboard.
POS materials, including shelf talkers and pole signs supports the regional (Eastern) campaign. Premium items include Schweppes deluxe beach towels, Schweppes Wind Gliders and floating key chains. Schweppes is a brand of Dr Pepper/Seven Up, Plano, TX. Zipatoni Company, Chicago, handles.
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