In recognition of National Margarita Day (who knew?) Anheuser Busch has introduced “The Ritas,” or what it terms are three glamorous geriatrics who give zero … fruits about, well, anything really.
These sassy ladies have done it all, seen it all and aren’t afraid to say what you—and everyone else—are thinking. And they’ve just begun offering up advice to the masses through the #RitaSays campaign, a modern day advice column. People—over 21, of course—can ask The Ritas any question they want and they’ll get back a to-the-point answer.
The three are also starring in TV spots and digital creative dishing out straight-talk while enjoying poolside parties and backyard games.
Becca Tilley, a fan favorite from The Bachelor, is the first to get advice from The Ritas. Along with a few of her friends, she turned to the legendary ladies to get some wise words on how to forget someone who gave out one too many roses.
“My life goal is to become the Ritas one day,” says Chelsea Phillips, vice president, Beyond Beer Brands at Anheuser-Busch. “The Ritas are role models for embracing a mindset that we should treat every day like a Friday and every hour like a happy hour.”
The Ritas were first introduced this month in Lime-A-Rita’s Have-A-Rita campaign from Fallon New York, which takes on a life’s-a-party attitude.
This summer, the brand is bringing back Water-Melon-Rita and will introduce “Party with The Ritas,” a party pack in glass bottles and Pine-Apple-Rita for a limited time.