Sara Lee Corp. has named Lee Chaden to the newly created position of VP-global marketing and sales at the $17.5 billion company.
The 12-year Sara Lee veteran will oversee retailer relations and consumer marketing as Chicago-based Sara Lee continues to step up marketing, especially behind key brands.
Chaden had been senior VP-human resources and head of Sara Lee’s Office of Brand Equity Development. Lois Huggins replaces Chaden in the role of VP-human resources and picks up some of his other responsibilities.
