Royal Mail haas begun putting together a panel of industry suppliers to help improve the effectiveness of direct mail campaigns.
Dataforce is the first company to be recruited to the panel, following the launch of a tender process to find five specialist data supply companies last year. Other members of the panel will be appointed over the coming months, according to Royal Mail.
The panel will provide advice about:
* Acquisition.
* Customer retention.
* Data processing ,including cleansing, suppression and management.
* Online services for small and medium-sized businesses
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