Rolling Rock Hits the Air Waves to Find a Guest DJ

Rolling Rock is out with a summer radio promotion that gives one lucky winner a chance at being a guest DJ on XM Satellite Radio.

Participants have to submit their own “play lists” by visiting rollingrock.com. The Win the Airwaves program will be promoted on all Rolling Rock and Rock Green Light packaging, P-O-S materials, online, promotional radio and on premise.

A “Rock the Establishment” activation kit has been created for Rolling Rock sponsored DJ nights in bars and night clubs to feature XM-themed promotions including XM Radio, key chains, t-shirts, bumper stickers and headphones.

The promotion begins Aug. 15 and runs through Sept. 30.

TracyLocke, Wilton, CT, handles.