Resources
-
The State of Audience Data for Broadcast, Cable & Streaming Media
Audience expectations are shifting faster than ever, and broadcasters are under pressure to move beyond traditional ratings to truly understand who their viewers are—and what keeps them engaged. Opportunity is knocking, but few are answering. TV Execs see first-party data as a growth driver, yet most aren’t leveraging it to create real audience value or […]
From
-
The Mailbox Strikes Back
Marketers say mail is driving customer acquisition, while its influence on consumer spending continues to rise. Join Franklin Madison Direct for an exclusive look at the latest findings from their 2025 Direct Mail Benchmark Report, including insights from over 350 senior marketers and 600 consumers. This data-packed session will reveal what’s working now in mail, […]
-
Direct Mail Marketing Benchmark Report
Discover the latest insights in direct mail marketing. The 2026 Direct Mail Marketing Benchmark Report combines insights from 500 marketing strategy leaders and 600 U.S. consumers to reveal how direct mail continues to deliver high-impact results. What’s inside the 2026 direct mail report? The current state of direct mail usage, including how performance compares to […]
-
Direct Mail Agency Checklist
Use this FREE direct mail agency checklist to ensure you ask the questions that matter most and find the perfect direct response agency for your growth goals. In this FREE checklist you will learn: How to identify in-house agency capabilities that accelerate time to launch The questions that reveal an agency’s ability to scale, test, […]
-
LatestCrack the Code on Buying Groups: From Strategy to Execution
Go Beyond the ‘Why’ and Get the ‘How’ to Operationalize Buying Groups at Scale Ready to ditch outdated lead models and finally make buying groups work? Join us for Crack the Code on Buying Groups: From Strategy to Execution, featuring ABX pro Stephanie McArthur, Demandbase. Stephanie cuts through the fluff and gets straight to the […]
-
ResearchWhat Lead Generation Costs You
Lead generation is a key activity that contributes to business growth. However, lead generation fraud can drive up the cost of leads and cause numerous other problems for the business. To combat lead gen fraud, it’s important to know what it is and where it comes from.
From
-
ResearchThe 2025 Direct Mail Marketing Benchmark Report
When every screen is saturated, the most effective channel may be the one you can hold. The 2025 Direct Mail Marketing Benchmark Report reveals how leading brands are evolving their acquisition strategies by integrating personalized, data-driven mail into their omnichannel ecosystems.
-
TrendsPrint to Performance 2025 FM Direct Consumer Report
What consumers are saying—and how marketers can deliver. The latest consumer research shows direct mail has become one of the most influential, enjoyable, and trusted forms of advertising—especially in a landscape where digital fatigue is very real. This guide unpacks the key findings from Franklin Madison Direct’s 2025 survey of 600 U.S. consumers. You’ll learn […]
-
Data & AnalyticsState of Data 2025: The Now, the Near, and the Next Evolution of AI for Media Campaigns
As artificial intelligence (AI) evolves, it is upending how media campaigns are executed, from audience segmentation and media buying to real-time optimization and performance measurement. Download the report for a comprehensive view of how brands, agencies, publishers, and ad tech providers can leverage AI to drive efficiency, accuracy, and competitive advantage.
-
ReportsProduct Discovery Disrupted: From SEO to GEO and Beyond
Explore “Product Discovery Disrupted: From SEO to GEO and Beyond”—a fresh look at how AI is reshaping the way consumers search, shop, and buy. Learn how Product Content Optimization (PCO) helps brands speak the natural language of shoppers, improve performance across search advertising and e-commerce, and stay visible in the era of answer engines and AI agents.