Reader’s Digest Names Zier President, Europe

Posted on by Chief Marketer Staff

The Reader’s Digest Association, Inc. has named Dawn M. Zier president, Europe.

Zier, currently serving as president of global consumer marketing and CEO, Direct Holdings, will succeed Michael Brennan in the Europe post.

In March 2007, she was appointed president, North American consumer marketing.

Last year, she was promoted to president, global consumer marketing, where she added international marketing to her responsibilities. In June 2009, she was also named president and CEO of Direct Holdings, which markets the Time Life business under license. Earlier, she served as president, Reader’s Digest Canada and U.S. books and home entertainment.

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