KCSM-FM, a nonprofit San Francisco-area jazz radio station, has so far pulled in 52 responses to a just-launched 23,000-piece postcard fundraising campaign that used personal urls (PURLs).
The mailing offered a free personalized t-shirt for a donation of $80 or more. The station got the information from what recipients entered on the PURL printed on the postcard.
The mailing was sent to both list of listeners and prospects both in the local area and nationwide because station streams nationwide, says Carolyn Goodman, CEO of Goodman Marketing Partners, the station
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