Q&As
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Agencies
Poor Returns Service May Affect Future Shopping: Study
What’s worse than a consumer who has something to return? Hurdles in the return process. And according to a new study, those hurdles are getting higher
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Agencies
Meet the Broker: Wayne Roimisher, List Strategies Inc.
This week, Meet the Broker features Wayne Roimisher, a business-to-business specialist with more than a passing concern about business ethics, bogus lists and brokerage commission discounts or “kickbacks”
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Agencies
Alltel Wireless Runs “Hoops Getaway” Sweeps
Alltel Wireless is offering its customers a chance at a free trip to a college or pro basketball game with members of their calling circle.
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Agencies
Nestle Waters Teams with Celeb Trainer Bob Greene
Nestle Waters North America has signed a two-year spokesman agreement with star fitness coach Bob Greene, known for aiding Oprah Winfrey in her ongoing battles with poundage.
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Agencies
Anti-Identity Theft Bill Introduced in Senate
Senators Judd Gregg (R-NH) and Dianne Feinstein (D-CA) have introduced legislation to curb the growing epidemic of identity theft by making it harder for criminals to steal another person
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Agencies
Talbots Strikes Credit Deal
The Talbots Inc., a direct marketer of women’s apparel, shoes and accessories, has made agreements with three banks to convert its uncommitted working capital lines into committed lines.
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Agencies
KFC Runs “Hail Mary” Scholarship Pass Play
If any National Football League team completes a “Hail Mary” pass on the final play of a divisional or conference championship game, KFC will make a six-figure donation to its Colonel’s Scholar’s Program.
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Agencies
Sharpie Sets Up Experiential Shops in Office Depot Stores
Office Depot and Sharpie, the maker of permanent markers, have opened an in-store shopping experience at Office Depot retail locations where customers can experience the product.
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Agencies
Music Fans Get A Chance at Glory with “My Grammy Moment”
Singer Katy Perry has garnered lots of attention for her 2008 single “I Kissed a Girl,” from nominations as the favorite MySpace performer in the Teen Choice competition to winning the 2008 MTV Europe Music Award as the best new act.
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Agencies
Atrium Breaks Into DM With Nutri-Health Acquisition
Atrium Innovations Inc., a health supplements marketer, has acquired Nutri-Health Supplements LLC for $23.9 million.