Q&As

Premium Color Graphics Inc., a Clifton, NJ direct mail services firm, has merged with Carlstadt-based Hand Pack, Inc to form Premium Color Group LLC.

Michael Phelps will make a triumphant return to China later this week as part of a marketing campaign for Mazda.

The consumer electronics industry may get a colder shoulder this year than in 2008 from as many as half of American consumers, according to research introduced by Forrester Research and timed for this week’s pair of large consumer tech conventions in Las Vegas and San Francisco.

Even in a belt-tightening market like this one, being green matters. And if you think price alone will bring your profit margin back into the black, think again. It’s time to take a closer look at the other green on everyone’s mind

Developing and nurturing loyalty should be the marketer’s primary, day-to-day concern. Here’s why doing so increases the likelihood their brand can withstand economic turmoil, competitive threats, and reasonable price increases

ThinkGeek offers a variety of nerd-chic premiums in return for orders in excess of $25. An insert from Cooking Light magazine offering two free issues and bearing a recipe for cocoa fudge cookies was inserted into catalogs from Acacia, a wellness products marketer. And Baseball Warehouse

They don’t have to summon up the “Audacity of Hope” in 25 words or less, but Americans are being given the chance to win an essay contest and score one of 10 pairs of tickets to the hottest show in Washington D.C. this month

Tostitos upped the ante on the rivalry between the University of Texas and Ohio State in the run-up to Monday night’s Tostitos Fiesta Bowl

Starbucks is innovating again, looking to attract more tea drinkers with what it is billing as a 15-minute tea break.

Now that the flood of pre-holiday advertising for console and computer-based games is finally receding, it may be time to remember that for many people,