Sharpie Sets Up Experiential Shops in Office Depot Stores

Posted on by Chief Marketer Staff

Office Depot and Sharpie, the maker of permanent markers, have opened an in-store shopping experience at Office Depot retail locations where customers can experience the product.

The Sharpie “Try and Buy” test center will let customers “doodle” with Sharpies and find tips on using the markers. Sixty products will be available in 24 different colors.

“By incorporating a ‘Try and Buy’ experience into our stores, customers can spend time using the product and picking out the colors and styles they want,” Wade Eveleth, senior director of merchandising for Office Depot said in a statement. “It’s a creative and totally customer-focused solution.”

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More 
	
        

        
Call for entries now open

    

        

        
		
	
Pro
Awards 2023 

	  

	Click here to view the 2023 Winners
             
        

 

 

	
	
        

        
2023 LIST ANNOUNCED

    

        

        
		
	

	  
CM 200
 
	  
Click here to view the 2023 winners!
	    

	
             
        

    













                

                    

        

	
SIGN UP FOR UPDATES!
 Fill out the fields below to receive the latest news and special announcements from Chief Marketer.