Q&As

This season of The Bachelorette has offered a number of Clorox Bleachable Moments that the brand is sponsoring through blooper videos.

It’s not a simple task marketing to teens. Here’s are 5 tips that will get you into teen’s marketing sphere.

Four outstanding marketers were named to the 2015 Marketing Hall of Fame. We learn their journeys and the four share lots of lessons.

With an estimated $417 billion in spending power, college students represent one of the most valuable market segments for many brands.

Marketers often focus on customer segmentation at the expense of other factors such as experience and execution.

A recent study revealed 4 out of 5 consumers feel brands don’t know them as an individual—but almost 90% of marketers agree personalization is critical .

In today’s challenging economic climate, truck owners are interested in the total cost of truck ownership, not just singular elements like mileage.

Lists featured this week include Yoga Journal – Teachers Plus and UpBra.

You have a great client and you know that could recommend others, but how best to go about that. Here are seven ways to make sure the connection happens!

KFC’s Tray Typer is an innovative marketing tool that let’s customers use a bluetooth keyboard to text from their phones.