Q&As

Those zany “Minions” are appearing on Amazon delivery boxes in a first-of-its-kind deal allowing a third party to use Amazon’s boxes for marketing purposes.

Coca-Cola’s new One Brand strategy has marketers talking. This author analyzes the strategy explaining why this is an important move for Coca-Cola.

It’s confirmed! Social media marketing is used by the majority of marketers to get attendees to events. This report from eMarketer gives us all the details.

Nearly seven in 10 shoppers (67%) are becoming ‘deletist consumers’—closing down accounts and subscriptions, and ‘unfriending’ companies, according to research from Aimia.

Lists featured this week include Crain’s Business and Blaylock Wellness.

Here are three ways marketers can use Facebook to reach more consumers.

Kids may just be ready for summer vacation, but it’s already time to start gearing up for back-to-school marketing. Here’s 5 tips to get you started.

Here’s what you need to know about beacons and why you should be using the technology to increase store traffic and sales.

Customer database technologies are coming together with the power of Facebook Custom Audiences allow marketers to take first party data and match to people on the social network, providing them with more personalized ways to connect with consumers.

A mere six percent of B2B marketers are truly masters of their digital domain, according to a new report.