Q&As

Kristen Hunter, Chick-fil-A’s head of social and digital marketing, weighs in on how the brand is speeding up its social media marketing.

As social media and technologies change at breakneck speed so too do the talent needs of the digital marketing department. Here are 3 new roles to consider.

Although digital and brand are permanently joined at the hip, mending your website woes won’t solve all your problems.

Lists features this week include Defenders of Wildlife and Modern Farmer.

Once considered only an aspirational concept, second-party data has moved past the abstract and into the mainstream.

There are three key questions marketers need to ask themselves when crafting an interactive campaign, especially at the speed of light now required.

Coca-Cola finds itself on the defense after a map of Russia that included Crimea was posted on the social site VKontakte.

Snickers is moving into a new era of marketing: using mood targeting to determine people’s preferences for a chocolate snack.

The ability to cut through the chaos to connect with audiences at what is truly the right time translates to more efficient mobile campaigns and, overall, builds a stronger and more positive bond with audiences.

CMO.com has provided a roundup of the 20 top big ideas for this New Year.