Wrong Map Gets Coke in Trouble in Russia

Posted on by Patty Odell

The mega brand Coca-Cola, whose ubiquitous marketing can be seen across the globe, appears to have a bit of trouble keeping a watchful eye on it all.

coca-colaA seemingly routine online advertising post that appeared at the end of last month on VKontakte, Coke’s Russian version of the social network Facebook, included a map showing Crimea to be part of Russia. Russian President Vladimir Putin annexed Crimea from the Ukraine in March 2014 outraging many. The New York Times reported that the post drew protests and condemnation from Ukrainians.

VKontakte is the largest European social network with more than 280 million accounts. No word on which agency posted the map.

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