Q&As

From Benjamin Moore to The Gap to Dr Pepper, here are eight killer brand partnerships among thousands in the marketplace as examples of brilliant marketing.

Seth Barron, head of creative business partnerships at Google|YouTube ZOO, on best practices for content marketing.

If managed properly, an affiliate marketing program can account for 5 to 15 percent of your brand’s online revenue

With the myriad of content choices and outlets now available to widespread audiences, a chief differentiator for publishers going forward will be the delivery of original, exclusive video content across their platforms.

Users are up to their necks in mobile apps, and many are deleted quickly. How can you increase engagement and retention?

Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don’t convert.

Frito-Lay CMO Ram Krishnan is a data-geek at heart. He talks about the enormous roles data and technology play in marketing.

The state of loyalty marketing indicates there’s plenty of work to be done. Here’s a run down to reinvent the customer experience.

Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand.

Warner Bros. and DC Comics have teamed up with Amazon to create a “choose your own adventure game,” where players investigate the deaths of Thomas and Martha Wayne.