8 Brand Partnerships to Steal Ideas From

Posted on by Patty Odell

brand partnershipsCo-branding packs plenty of benefits for both parties. A brand can be exposed to an entirely new audience, a new exclusive product line can be born of the deal or huge dollars can be raised for a good cause. The list goes on.

From Benjamin Moore to The Gap to Dr Pepper, this article from Hubspot.com shares eight killer brand partnerships among the thousands out in the marketplace as examples of brilliant marketing.

Choosing the Right Partner for Brand Events

Heineken & San Francisco Light up the Bay Bridge

More

Related Posts

Chief Marketer Videos

by Patty Odell

Campbell’s Chunky Soup, the Official Soup Sponsor of the NFL, has launched its latest brand platform: “Champions of Chunky.”  The campaign is a modern, updated revival of the classic  Mama’s Boy campaign, which first aired in 1997 and last ran in 2014. 

	
        

PRO Awards

	
        

CHIEF MARKETER 200

	
        

Chief Marketer Job Board