Q&As

Just take a trip to Home Depot and how the Internet of Things is impacting our life at home. But what does it mean to marketing.

Marketing missteps happen, and here’s another one. A video to promote Rhode Island mixed up images of buildings, among other mistakes.

3 tools to track and analyze Instagram content and why you need them.

Nissan CMO Christian Meunier lit a roaring fire under the brand’s agency by publicly shaming it to bring new and innovative ideas to the table.

Even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data.

Brit Morin, the founder and CEO of Brit + Co, shares the company’s strategy on how to create content for Snapchat.

Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations.

Honda is stepping out with a hot pair of sneakers sold with its 2016 Honda Civic as part of its new “Drive in Design” campaign.

Jim Berra, CMO of Royal Caribbean International, on the brand’s social and digital strategy to market to Millennials and new cruisers.

Agencies are adding space for content marketing labs to produce video and photo shoots and other digital content. Here’s what you need to know.