Q&As

Seven steps to creating realistic campaign objectives for ecommerce marketing.

A look at Corona’s virtual golf clubhouse activation ahead of the U.S. Open Golf Championship.

Salesforce unveiled a series of new features that incorporate generative AI technology into its marketing and commerce clouds.

A chat with PepsiCo Global Foodservice CMO Scott Finlow about the program’s next generation.

Features from Apple that can actually boost brand engagement rather than hinder it.

IBM’s flagship conference has new formats, immersive activations and concise content.

We spoke with Roberts about the complexities of the B2B buyer journey, the evolution of thought leadership, B2B2C marketing trends, and more.

A recap of this year’s Experiential Marketing Summit.

Matt Foley, VP of Marketing for the brand, discusses its metaverse strategy.

What the company has learned about consumer behavior on digital platforms.